"The latest interpretation of the original Bleu, Chanel Bleu de Chanel L'Exclusif is deeply masculine and mysterious, an intoxicating blend of sandalwood with leathery and resinous notes and an amber-woody trail. That makes its muse of women's fragrances incredibly unlikely and intriguing. "The starting point was to bring the Bleu signature to the level of an extrait parfum, to the concentration, the density, the depth that we usually create for women," says Chanel In-House Perfumer Creator Olivier Polge."
"Bringing Bleu to a new level of richness and density was the main concept. "That is very new and we were not thinking about that years before," Polge says. "The previous generation was always thinking that men's perfume had to be either a little discreet or maybe always carry those clean notes of men's grooming. I feel that there is something that changed a lot today.""
The Empire State Building was illuminated blue to mark the US debut of Chanel Bleu de Chanel L'Exclusif, with a celebration at Le Jardin Sur Madison attended by actors, musicians and other notable guests. The fragrance delivers a deeply masculine, mysterious profile featuring sandalwood, leathery and resinous accords and an amber-woody trail. Olivier Polge elevated the Bleu signature to extrait parfum concentration, increasing concentration, density and depth traditionally found in women's fragrances. Men are adopting bolder perfumes and expect a recognizable signature, prompting formula adjustments across concentrations to develop new facets. The olfactive trail based on a combination of woods remains central to the perfume's identity.
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