Clean Kitsch

"CLEAN KITSCH is a photographic editorial that expands upon the tension between kitsch aesthetics and the traditional domestic environment, using this contrast as a lens through which to explore the representation of women within familiar household settings. The project intentionally embraces the language of kitsch, its excess, its exaggeration, and its deliberate theatricality to reveal how these visual strategies can be reinterpreted as critical tools rather than mere decorative choices."

"Kitsch is not treated simply as an aesthetic quotation, but as an active means of reclaiming and reframing stereotypes. Through its playful yet conscious visual vocabulary, the editorial overturns the conventions that once confined women to rigid domestic archetypes, transforming them into protagonists of a self-aware spectacle. By amplifying familiar tropes and exaggerating domestic symbols, CLEAN KITSCH invites the viewer to reconsider how cultural expectations shape the perception of women in domestic spaces."

CLEAN KITSCH explores tension between kitsch aesthetics and traditional domestic environments, using contrast to examine representation of women in household settings. The project embraces kitsch's excess, exaggeration and theatricality to reveal how visual strategies can function as critical tools rather than decoration. Domestic spaces become expressive stages where exaggerated gestures, stylized poses and hyper-saturated objects question norms tied to femininity and domestic labor. Kitsch reclaims and reframes stereotypes, overturning conventions that confined women to rigid housewife archetypes and transforming them into self-aware protagonists. The editorial amplifies familiar tropes and domestic symbols to prompt reconsideration of how cultural expectations shape perceptions of women.

Read at www.kaltblut-magazine.com