A Guess advertisement in Vogue features a model created through AI technology by agency Seraphinne Vallora, causing a stir among readers. The fine print indicates that the campaign was produced using AI to provide a cost-effective and efficient marketing solution. This approach is seen as a threat to traditional roles in fashion, as it eliminates the need for human models and creative professionals. The use of AI in prestigious publications like Vogue could encourage other magazines to adopt similar practices, raising significant concerns about the future of human involvement in fashion.
The Guess campaign, featuring a model generated by AI, shows how brands are increasingly relying on technology to bypass traditional practices in fashion marketing.
An advertisement featuring Seraphinne Vallora's AI model raises concerns about the implications of AI use in the fashion industry and its impact on human jobs.
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