Designers I Love

"I was first introduced to this Bristol based label when a curious brown package landed on Hilda's doorstep. Inside, some ribbon wrapped prototypes of ruffle-edged baby tees with illustrated apples, dancing rabbits and enchanted castles. The sender, a Sophie Spratley from a label called Rabbit. In that moment, I was completely hooked. And I wasn't the only one. Vogue were already on her (rabbit) tail, saying: "Rabbit combines the raw energy of rockstars with a fairy ethereality"."

"Illustrative, ribbon-trimmed and always effortlessly otherworldly, Rabbit is one of those brands that feels authentic, at times, witty and for me, a little life affirming. Her iconic Freedom bat tees are a gentle resistance to the seasonal grind of the fashion industry. Rabbit has decided to do things at her own pace as opposed to churning out collections to the beat of the big ones."

"Posh hosiery has always played a part in Hilda's style story and having a personal preoccupation with nice things made in Italy (and all things lace) Swedish Stockings felt like a match made when I opened shop. It was pretty much the first brand I called. As Swedish Stockings Founder and CEO Linn Frisinger says: "Hilda naturally reflects our brand values and we truly value the dialogue, the careful curation and the shared passion for quality and conscious fashion"."

Hilda stocks a considered collection of contemporary ready-to-wear alongside curated vintage picks. The Bristol label Rabbit offers illustrative, ribbon-trimmed pieces, ruffle-edged baby tees and iconic Freedom bat tees that resist seasonal fashion churn. Rabbit favors a slower pace and will supply Hilda with selections from the SS26 'Zest for Life' collection and a Rabbit x Hilda collaboration. Swedish Stockings provides sustainable, durable hosiery and aligns with Hilda's values of careful curation and conscious fashion. The brand's 60 Denier Olivia received praise from the New York Times as The World's Greatest Tights.

Read at London On The Inside