"In a move that underscores its position at the forefront of contemporary fashion, Diesel has joined forces with Seoul-based streetwear label Thug Club for its latest global capsule collection. The collaboration represents the first full-scale partnership between the two brands, a deliberate effort to blend Diesel's longstanding heritage in denim and rebellion with Thug Club's rising influence in youth culture and subcultural expression."
"Founded in 2018 by Jiyool Kwon, Thug Club quickly distinguished itself as one of Seoul's most intriguing streetwear voices. Drawing on the gritty energy of Itaewon, the neighborhood known for its nightlife and underground culture, the brand has built its identity on oversized silhouettes, distressed finishes, exposed seams, and heavy use of silver hardware. The label's "TC" logo, often incorporated into designs in unconventional ways, has become a calling card for those drawn to its DIY-inspired aesthetic."
Diesel joined forces with Seoul-based Thug Club for a global capsule collection that blends Diesel's denim heritage and rebellious spirit with Thug Club's youth-driven subcultural aesthetics. The collaboration marks the first full-scale partnership between the two brands and reflects a global streetwear movement where East meets West on equal footing. Thug Club, founded in 2018 by Jiyool Kwon, built its identity on oversized silhouettes, distressed finishes, exposed seams, and heavy silver hardware drawn from Itaewon's gritty nightlife and underground culture. The brand's "TC" logo appears in unconventional ways and has attracted celebrities like A$AP Rocky, CL, and Jay Park. Under creative director Glenn Martens, Diesel has undergone a revitalization, embracing collaborations and experimental aesthetics that push beyond a denim-first identity.
Read at stupidDOPE | Est. 2008
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