"Few brands can thread together the past and present of global style with the same authenticity as Polo Ralph Lauren. With its latest release, the house turns to Tokyo for its ongoing "Polo Originals & Friends" campaign, bringing forward a vision rooted in craftsmanship, individuality, and cultural connection. The city is not only a backdrop but also a living character, symbolizing how Polo's global heritage continues to evolve while honoring its origins."
"This campaign, titled "Polo & Friends | Tokyo," captures the essence of how the brand's DNA aligns seamlessly with Tokyo's unique cultural rhythm. Heritage is not presented as static; instead, it becomes a dynamic conversation between tradition and innovation, between the established and the emerging. Tokyo, with its layered identity, offers the perfect lens for Ralph Lauren to expand its narrative on personal style and timeless design."
"The campaign features: Shuhei Nishiguchi, a men's fashion director celebrated for blending traditional tailoring with modern minimalism. Hiroki Koda, a tailor whose work embodies precision and craft, echoing Polo's own commitment to detail. Aaron Chang, a fashion illustrator whose artistic lens captures the energy and subtlety of Tokyo's style language. James Harvey-Kelly, a photographer whose work bridges documentary realism with fashion portraiture. Andrew Lin, an actor whose sense of style is influenced by the interplay between performance and authenticity."
Polo Ralph Lauren's 'Polo & Friends | Tokyo' campaign frames Tokyo as a living character that symbolizes the brand's evolving global heritage while honoring its origins. Heritage is presented as a dynamic conversation between tradition and innovation and between the established and the emerging. Tokyo's layered identity provides a lens to explore personal style and timeless design. The campaign assembles local creatives — Shuhei Nishiguchi, Hiroki Koda, Aaron Chang, James Harvey-Kelly, and Andrew Lin — whose professions and aesthetics reflect tailoring precision, minimalist tailoring, illustrative observation, documentary portraiture, and performative authenticity. The collective expands the Polo story beyond clothing into lived experience.
Read at stupidDOPE | Est. 2008
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