Matthieu Blazy's First Chanel Collection Is in Stores - and Causing a Frenzy

"A review from the Financial Times described the opening look as something "real women with busy lives might like to actually dress" in, while Monocle said it was "a masterclass in tactile boucle, finer-than-fine tweeds, artfully frayed hems, and supple leather". After years of mixed reviews for Blazy's predecessor, Virginie Viard, the house can take comfort in knowing his debut has decisively won over the industry."

"During Paris Fashion Week, podcaster Recho Omondi stopped by a Chanel boutique - only to find plenty of her industry peers already there. Lynette Nylander, Executive Digital Director of Harper's Bazaar US, summed up the mood: "This is The Hunger Games of accessories buying.""

"Influencer Ro Brahman was determined to leave Fashion Week with either a pair of shoes or a bag. Her first attempt at the Rue Cambon boutique came a day too early, after she mistakenly thought the launch was happening 24 hours sooner than it was. She returned the following day, only to discover that the bag she wanted wasn't available at that particular branch."

Blazy's first collection as Chanel's creative director has garnered widespread industry praise, with major publications like Financial Times and Monocle commending the accessible yet sophisticated designs featuring quality materials like boucle, tweeds, and leather. The collection's commercial success became evident when it launched in stores, with influencers and industry professionals competing intensely to purchase pieces. The high demand resulted in rapid sellouts, with popular items and colorways becoming unavailable across boutiques within days of the launch in Paris, demonstrating strong consumer interest and market validation for Blazy's creative direction.

Read at Elite Traveler