"Carolina Castiglioni, founder of high-end women's and accessories label Plan C, expands the presence of her brand in Milan with the opening of Plan C Frame, a retail-meets-culture concept. The project introduces a layered experience where visitors encounter Plan C's signature womenswear and also jewelry, homeware, printed matter, and art exhibitions under one roof. At the heart of the space is a bold red spiral staircase that leads to the Reading Room, a curated corner that gathers contemporary magazines across fashion, design, art, and culture."
"The opening of Plan C Frame concept store also marks new collaborations. Jewelry brand Aliita, founded a decade ago, inaugurates its first dedicated retail space inside Frame, offering an intimate environment for its colorful and playful designs. Meanwhile, Plan C Silos, a homeware capsule developed with Belgian design company Serax, makes its debut exclusively at the Milan venue. The series of vases and candles draws inspiration from industrial storage structures, translating Plan C's bold language into the domestic sphere."
Plan C Frame opens in Milan as a retail-meets-culture concept store combining womenswear with jewelry, homeware, printed matter, and art exhibitions under one roof. A bold red spiral staircase leads to the Reading Room, a curated corner of contemporary magazines across fashion, design, art, and culture. The venue hosts dedicated retail space for jewelry brand Aliita and debuts Plan C Silos, a homeware capsule created with Belgian design company Serax, featuring vases and candles inspired by industrial storage structures. The launch includes an exhibition by illustrator Christoph Niemann. Plan C's aesthetic blends masculine and feminine codes, expressive color, and material experimentation.
Read at designboom | architecture & design magazine
Unable to calculate read time
Collection
[
|
...
]