"LANDEI transcends the conventional notion of a "place"; it embodies a state of mind, challenging perceptions of naivety or unsophistication. This deliberate reclamation of the term speaks volumes about the brand's ethos and intention. At the heart of this collection lies an exploration of fashion that distances itself from the spectacle of the industry, shifting the focus toward origin, patience, and a deep, internal contemplation of creativity."
"The inspiration behind LANDEI is rooted in the belief that fashion should be a long-term commitment rather than a fleeting moment. It draws from a formative relationship with clothing that emphasises craftsmanship, material quality, and durability. In a world where fashion is omnipresent, LANDEI takes a refreshing approach by positioning garments as objects of desire and carriers of meaning, allowing them to transcend mere consumption."
Richert Beil's LANDEI collection centers on craftsmanship, material quality, durability, and creative autonomy, positioning garments as meaningful, long-term objects of desire. The collection reclaims LANDEI as a state of mind that challenges assumptions of naivety and shifts focus from industry spectacle to origin, patience, and internal contemplation. The approach opposes fast-paced market dynamics by prioritizing independent design, precise tailoring, and thoughtfully constructed silhouettes. The brand's restored 135-year-old former pharmacy studio functions as a historical and conceptual anchor, reinforcing reflection, depth, and a slower, sustainability-minded approach to creation.
Read at KALTBLUT Magazine
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