Launched in 2021 by Jasmine James during the pandemic, Fira X Wear is an anime-inspired clothing brand that fills a gap in practical fashion for fans. Initially concerned that her brand wouldn’t be seen as serious, James invested her savings and later left her job as a game concept artist. Now, Fira X Wear is collaborating with Crunchyroll, leading to an exciting clothing collection inspired by 'My Hero Academia,' featuring designs like a cropped jacket and sweatpants. The partnership marks a significant milestone for James and her brand's growth.
"Anime fans love to wear their fandom on their sleeve - literally. Fira X Wear and this collaboration is the culmination of all of that: professional design, craftsmanship, and fandom, blended into a wearable collection."
"I was worried people wouldn’t consider my brand a serious business, given its pop-culture and cosplay-inspired roots. But I hope that’ll change with collaborations like these."
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