"The approach stems from an uncomfortable truth about the sunglasses industry: dark lenses can actually damage your eyes. When non-polarized dark lenses block visible light without filtering UV rays, your pupils dilate to compensate for the darkness. More UV radiation reaches your retina than if you wore nothing at all. Shinzo Tamura positions itself against this paradox, treating eye protection as the foundation of design rather than an afterthought."
"Three Generations in Tajima The brand carries the name of its founder, a third-generation lens maker whose family began crafting eyeglass lenses in 1938. Tajima, the region near Osaka where the family workshop sits, has functioned as Japan's optical manufacturing heartland for decades. This geographic heritage matters because it embedded generations of lens expertise into the company's DNA before a single frame was ever designed."
Shinzo Tamura begins eyewear design by choosing TALEX polarized lenses first, then engineering frames to accommodate them. The brand addresses a safety paradox: non-polarized dark lenses can increase UV exposure by dilating pupils while failing to filter UV. Lens expertise traces to a family workshop founded in 1938 in Tajima near Osaka, a longtime optical manufacturing center. In 1966 the founder's grandfather created a fully balanced polarized lens emphasizing natural color reproduction, contrast enhancement, and brightness optimization. The design philosophy treats eye protection as the non-negotiable foundation for frame engineering.
Read at Yanko Design - Modern Industrial Design News
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