""I've always loved my stores because that's where I got to meet my girls, seeing what they chose, how they styled things and hearing their stories. I've missed that so much. This pop up feels like opening my doors again, but this time you're stepping into my memories, my art and my world.""
"The experience is designed as a series of themed environments pulled from Johnson's decades-long creative universe, featuring an art gallery, a bedroom, and a maximalist floral dreamscape."
"A curated capsule of apparel, handbags, shoes and jewelry—each inspired by Johnson's own artwork—will be available for purchase on-site, alongside select original pieces for collectors."
"For the second year running, the activation supports the Elton John AIDS Foundation, with $1 from every purchase going toward efforts to end AIDS globally."
'Betsey World' is a three-day immersive pop-up experience by designer Betsey Johnson, taking place from March 27-29 at Shopify's SoHo space. The event features themed environments inspired by Johnson's creative history, including an art gallery and a floral dreamscape. Attendees can purchase a curated selection of apparel and accessories inspired by her artwork. The pop-up also emphasizes direct interaction with shoppers, allowing Johnson to reconnect with her audience. Additionally, it supports the Elton John AIDS Foundation, donating $1 from each purchase to aid in global AIDS efforts.
Read at Time Out New York
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