"The sun blazes, cicadas sing, and the air smells of fig, salt, and sunscreen. In the heart of a dazzling summer, somewhere in the Mediterranean blue, four young adults move through a suspended scene. A luxurious pool, a scorching sky, the day unfolds in a rhythm where style flirts with nonchalance. Summer Story captures a moment outside of time, between shadow and sun, where elegance doesn't take itself too seriously."
"To do so, they called upon numerous artists from Marseille, from designers to models and other creatives. This is why they collaborated with the Baga Collective, the driving force behind Marseille's Slow Fashion Week, which brings together more than 80 creators from the south of France, as well as the concept store Silk, which has just opened near the Vieux Port."
Will Mayers photographs four young models in a sun-drenched Mediterranean setting, capturing poolside moments under a scorching sky. Creative directors Marion Grabowski and Sarah Kouidri mix high-fashion labels and regional designers to create a playful, elegant summer narrative. Makeup and hair by Cloe Chaudon and Kelly Malbec complete the looks. The imagery emphasizes sensory details—fig, salt, sunscreen scents, cicadas, and bursts of light—and frames clothes as expressions of freedom. Collaborations with Marseille creatives, the Baga Collective, and the Silk concept store aim to amplify local talent and regional visibility beyond Paris.
Read at www.kaltblut-magazine.com
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