The Empowering Moment Of Shopping In American Eagle As A Mom Of 3
Briefly

The article reflects on the author's childhood insecurities regarding fashion and the desire to fit in with the 'cool kids' by wearing brands like American Eagle. Despite feeling out of place in these stores during her youth, the author finds empowerment as a 36-year-old mother when revisiting these brands. They have transformed over the years, moving away from promoting unattainable beauty standards and instead embracing body positivity, particularly through Aerie's commitment to unedited images and inclusivity, making fashionable clothing more accessible and relatable to everyone.
American Eagle and its sister brand Aerie have evolved from the unattainable fashion of the early 2000s, embracing real bodies and celebrating diverse sizes.
As a child, I felt insecure and not cool enough for brands like American Eagle, yet now, as an adult, they offer style that feels empowering.
Read at Scary Mommy
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