The Story Behind Loro Piana's Winning Ryder Cup Uniforms
Briefly

The Story Behind Loro Piana's Winning Ryder Cup Uniforms
"Keegan Bradley willingly (and in my book, unfairly) shouldered most of the blame post-loss, talking about his player pairings, preparation, and course design. I'd say it's more structural. The European model has always prioritized stability, but now there's relentless focus on the details that I think mimics the Moneyball you see all over the continent's soccer leagues. It's starting to widen the gap; Europe has won nine of the 12 Ryder Cups played this century."
"And I think Europe's Loro Piana uniforms are the perfect metaphor for what you're seeing on the course. No, I'm not being facetious, though I mayas pretty much everyone at this magazine can be guilty ofthink about clothes too much. But if you're talking about the chasm in institutional preparation that's opening up in this competition, go as deep as you can. The pre-tournament promotional work shows just how obsessive the European group and its captain, Luke Donald, are about these uniforms."
The American and European Ryder Cup programs differ structurally, not solely in individual decisions or pairings. Europe prioritizes institutional stability and applies relentless focus on granular details, resembling Moneyball approaches used in continental soccer. That systematic attention has contributed to Europe winning nine of the 12 Ryder Cups this century. The partnership with Loro Piana exemplifies that obsession, combining specialist textile knowledge with captain Luke Donald's active collaboration. Promotional work and practice-uniform design underscore the meticulous approach to cut, material, and color. Match-day polos and V-necks use Loro Piana's Wish wool, a lighter-weight alternative to cashmere.
Read at www.esquire.com
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