"That's because Connecticut - the location for at least 22 holiday films by Hallmark, Lifetime and others - is promoting tours of the quaint Christmas-card cities and towns featured in this booming movie market; places where a busy corporate lawyer can return home for the holidays and cross paths with a plaid shirt-clad former high school flame who now runs a Christmas tree farm. (Spoiler alert: they live happily ever after.)"
"Rumfelt was among 53 people, mostly women, on a recent weeklong "Hallmark Movie Christmas Tour," organized by Mayfield Tours from Spartanburg, South Carolina. On the bus, fans watched the matching movies as they rode from stop to stop. To plan the tour, co-owner Debbie Mayfield used the " Connecticut Christmas Movie Trail " map, which was launched by the wintry New England state last year to cash in on the growing Christmas-movie craze."
Connecticut is the location for at least 22 holiday films by Hallmark, Lifetime and others and is promoting tours of the towns featured in those movies. Fans travel to Connecticut to visit filming locations and reenact movie scenes. A weeklong Hallmark Movie Christmas Tour carried 53 people, mostly women, and sold out in two weeks. Tour organizers used the Connecticut Christmas Movie Trail map launched last year. On the bus, fans watched the matching movies as they rode between stops. The tour included hotel accommodations, some meals, tickets and a stop to see the Rockettes in New York City.
Read at Fortune
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