An Indian film company is rereleasing a 2013 romantic drama, Raanjhanaa, with an alternate AI-generated happy ending, set to debut in Tamil as Ambikapathy. The original tragic conclusion will be substituted, and the decision is defended by Eros Media Group's CEO as part of their creative vision. This move has faced criticism from the original director, Aanand L Rai, who expressed concerns about the implications for authorship and intent. He is exploring legal options against the company for this change, indicating a wider debate about technology's role in cinema.
If the technology allows us to do something and we can do something good with it, why not? He said the alteration was an exploratory baby step and confirmed that Eros was significantly evaluating its library of more than 3,000 releases for similar AI treatments.
I'm heartbroken that this is the future we're heading toward, where intent and authorship are disposable. All I can do is dissociate myself from such a reckless and dystopian experiment.
#film-re-release #artificial-intelligence #director-controversy #cinematic-innovation #copyright-issues
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