KPop Demon Hunters has become a major success on Netflix, ranking in the top two of global movie charts for five consecutive weeks, including two weeks at number one. The film features a K-pop group fighting demons and reached a peak of 25.8 million views in its fifth week, a record for any original movie. The popularity of the film has also led to one of its original songs topping the Billboard Global 200. Analysts believe this trend indicates that K-pop can help Netflix compete effectively with Disney in the animation sector.
K-pop is taking charts of all types by storm - and Hollywood should take note. Netflix's "KPop Demon Hunters" has ranked in the top two of the streamer's global movie charts in each of the five weeks since its mid-June debut, including back-to-back weeks in the top spot.
The movie's popularity propelled one of its original songs, "Golden," to the top of the Billboard Global 200 last week, though it's since slipped to second - replaced by another K-pop hit.
"KPop Demon Hunters" is now set to become Netflix's biggest animated original film ever, according to entertainment data provider Greenlight Analytics.
K-pop is a natural extension of that strategy. It's wildly popular around the world, as the Billboard charts show, making it an ideal fit for a global streamer like Netflix.
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