"On Instagram, you will find a video of Leonardo DiCaprio inside of Regal Union Square set to B.o.B's "Out of my Mind" featuring Nicki Minaj. This audio is typically reserved for women showing off their haircuts ("bobs"), so why is DiCaprio doing it? Well, his character's name in One Battle After Another is Bob Ferguson, and he has a movie to promote and audio trends on which to jump aboard. There's no upper echelon in Hollywood now - even Leo is making Reels."
"Despite what DiCaprio says to the brothers Kelce on New Heights - this is not his first time doing a podcast. He drank the proto-new-media circuit Kool-Aid for Quentin Tarantino's Once Upon a Time ... in Hollywood by appearing on WTF With Marc Maron with buddy and co-star Brad Pitt. On Maron's show, DiCaprio mostly kept to himself - a tricky thing to do on a podcast - letting Pitt run the charm offensive."
Leonardo DiCaprio appeared in an Instagram Reel at Regal Union Square set to B.o.B's "Out of my Mind," participating in a trend usually used for haircut reveals because his character in One Battle After Another is named Bob Ferguson. He has been participating in TikToks, late-night shows, podcasts, and promotional reels, including an appearance on New Heights with the Kelce brothers where he fielded questions about on-set stunts. Previously he appeared on WTF With Marc Maron alongside Brad Pitt during Once Upon a Time ... in Hollywood. The current press tour emphasizes relatable, social-media-driven promotion; co-stars Teyana Taylor, Regina Hall, and newcomer Chase Infiniti embraced such formats more comfortably.
Read at Vulture
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