"When Neon shelled out for what felt like half the Cannes competition lineup back in May, I chuckled along with everyone else. Surely that was way too much effort just to keep the company's Palme d'Or streak alive. However, what the indie studio recognized is that what happens in Cannes doesn't stay in Cannes, but continues to echo for the rest of the movie year. That bet paid off big at Monday's Golden Globe nominations, where Neon led the field with 21 total nods."
"The funny thing is, this feat, which would have seemed incredibly ambitious at the start of the season, isn't even the biggest dream Neon is chasing. After dominating the Globes, it's fair to wonder: Could the company get three of these films into Oscar's Best Picture lineup? What about four? Okay, that's probably a stretch, but three has happened before - most recently in 2017, when Lionsgate had Hacksaw Ridge, Hell or High Water, and La La Land."
Neon invested heavily in Cannes acquisitions to capitalize on Palme d'Or momentum and to build awards-season momentum. The strategy resulted in 21 Golden Globe nominations, with 20 coming from five films, three acquired in Cannes. All five strong contenders are foreign-language films, creating a real possibility that a single distributor could occupy every Best International Film Oscar slot. Historically, a single studio controlling all nominees in a five-slot Oscar category occurred only once, in 1975 for Costume Design. The company is also positioned to pursue multiple Best Picture nominations, echoing past multi-film studio showings.
Read at Vulture
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