Apple Cinemas Van Ness has taken over a multiplex previously owned by CGV, which failed to attract local audiences after significant investment. The new management is currently operating with limited publicity, showcasing a lineup of mainstream films. The hope is to foster a better marketing strategy to avoid the previous owner's pitfalls. While the theater's movie selection primarily includes major releases, there is a potential for introducing more specialized programming in the future. Recent news also indicates the Roxie has secured its building ownership, enhancing its stability.
Apple Cinemas Van Ness has opened, despite previous ownership's failure to promote the theater. Current offerings include mainstream titles, with hopes for more diverse programming.
The recent opening follows CGV's brief and under-promoted tenure. Apple Cinemas aims for a soft launch with minimal publicity, risking a similar fate.
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