"Target analyzed cookie sales across the country between November 1 and December 6, 2025, to put to rest the debate surrounding the country's favorite holiday cookie. A clear victor emerged, with 38 states purchasing record numbers of gingerbread cookies, including every state in the Southern United States. After crunching the numbers, Target confirmed that gingerbread sales accounted for a whopping 76% of the country's overall cookie purchases at stores."
"It's possible that they are the country's favorite holiday cookies because there are so many different ways to personalize gingerbread cookies to your unique tastes. We're guessing the people who bought them were eager to use them to make gingerbread ice cream sandwiches, crumble them up to create a gingerbread crust for a holiday pie, or enjoy them with a mug of coffee or cup of hot cocoa."
Target analyzed cookie sales between November 1 and December 6, 2025, across the country. Gingerbread emerged as the dominant holiday cookie, with 38 states purchasing record numbers, including every state in the Southern United States. Gingerbread sales represented 76% of overall in-store holiday cookie purchases. The cookie's popularity is attributed to many ways to personalize it and versatile uses such as ice cream sandwiches, a gingerbread crust for pie, or pairing with coffee or hot cocoa. Holiday sugar cookies were the second-most popular, with Delaware, Hawaii, Idaho, Massachusetts, New York, Vermont, West Virginia, and Wyoming preferring buttery sugar cookies.
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