"TV Tie-In Delivers Nostalgia and Retail Energy First branded in pop culture by Netflix's global hit Stranger Things, Eggo waffles have become a food icon for fans of the show-especially thanks to Eleven, the unmistakable waffle-loving heroine. For the fifth and final season, Eggo and Netflix extend their partnership with new, attention-grabbing packs inspired by the show's eerie world, inviting retailers, restaurants, and buyers to leverage the buzz for themed breakfasts, watch parties, and impulse purchases."
"Waffle Drop Promotion Drives Direct Shopper Engagement To amplify excitement, Eggo will give away 11,000 boxes of waffles on Instacart-starting with Eleven-themed promotions every Friday in October at 11 a.m. ET. Fans (and foodservice buyers) can claim up to 11 boxes for $0, making this one of the largest themed product drops in recent F&B memory. Redemption opens October 3 on Instacart, followed by additional drops October 10, 17, and 24."
Kellogg's Eggo will launch limited-edition Stranger Things Strawberry Waffles in October, featuring the brand's first bright red waffles colored from natural sources. Packs are inspired by Stranger Things and aim to drive themed breakfasts, watch parties, and impulse purchases across retail, foodservice, and CPG channels. The 10-count boxes will retail for $3.59 at select stores nationwide. Eggo will also offer Stranger Things Homestyle Waffles as collectibles. Eggo will give away 11,000 boxes on Instacart with Eleven-themed drops every Friday in October at 11 a.m. ET, beginning October 3, with a one-redemption-per-account limit and standard Instacart fees.
Read at Food & Beverage Magazine
Unable to calculate read time
Collection
[
|
...
]