"This February, the Academy Award-nominated actress partnered with Premium Beers Group, a leader within the alcohol industry in Mexico, to launch her own tequila cocktail brand called Angel Margarita. At the Fast Company Innovation Festival on September 16, Steinfeld told audiences that the brand is all about creating something that feels "real" and "authentic" in a beverage industry full of other players."
""I was, like, 'I can't have a great bar and not be able to be behind it and make a house cocktail,' Steinfeld said. 'The go-to was a margarita, because I felt I could nail a classic margarita. With a lot of trial and a lot of error, Angel Margarita was born, and I now have the perfect cocktail that I can pour over ice. After everybody loves it and enjoys it, I tell them it's from a can.'"
Celebrity-backed liquor brands have surged, with tequila leading the category. Hailee Steinfeld partnered with Premium Beers Group to launch Angel Margarita, a premixed tequila cocktail brand. Angel Margarita is offered in lime, grapefruit, ranch water, and wild berry flavors. Ready-to-drink (RTD) cocktails are moving into the mainstream and positioning RTD celebrity collaborations as an emerging trend. The product draws from Steinfeld's home margarita recipe and was developed to combine classic margarita flavor with the convenience of a canned cocktail. Other notable celebrity tequila brands include Casamigos, Teremana, Pantalones, and 818 Tequila.
Read at Fast Company
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