"Whether it's thanks to social-media gym bros or Ozempic, more people are reaching for ultra- high-protein products, and if you remember the 1990s' meal-replacement milkshake craze, this might feel a bit familiar. Nutritional shakes - whether they're used by athletes seeking nutrients on the go, parents to supplement their growing children's diets, or adults with dietary needs seeking to pack in as many nutrients in a compact, easily digestible form - aren't new to everyone's diets."
"Some prioritize having as much protein as possible, such as the Fairlife Core Power Elite shake, which packs 42 grams of protein - equivalent to a 5-ounce chicken breast and nearly 85% of the recommended daily value for protein on a 2,000-calorie diet - in a 14-ounce bottle. Others, like the Remedy Organics Cacao Essentials Protein Shake, combine high-protein contents with more new-age ingredients like adaptogens that are advertised to help with stress."
High-protein drink options have expanded beyond shakes to include protein water and even protein beer. Consumer demand for ultra-high-protein products has increased, influenced by fitness culture and weight-loss trends like Ozempic. Products serve athletes, parents supplementing children's diets, and adults with dietary needs. Protein sources include dairy and plant-based formulas; offerings range from about 12 grams to 42 grams per serving. Some products emphasize maximum protein while others add novel ingredients such as adaptogens. A tasting evaluation compared 14 protein drinks purchased in two New York City grocery stores, testing chocolate flavors and ranking them on flavor and nutrition.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]