"Chili's fan-favorite - and viral - appetizer sampler platter, the Triple Dipper, has helped the company achieve huge gains in recent years, especially among younger consumers who prioritize customization and value. In October, the chain's parent company announced that Triple Dippers accounted for 11% of Chili's overall business, and sales of the menu item had increased 70% compared to the previous year."
"Just when the chicken tender wars seem to have declared a truce, a new front is opening: the appetizer combo wars. Applebee's new Ultimate Trio, launched last week, invites customers to choose three appetizers and three accompanying dips. Applebee's president John Peyton refers to it as the "centerpiece of [the chain's] new Everyday Value platform." The concept is strikingly similar to the Triple Dipper's, though the appetizer and dip choices are different."
Appetizer combo offerings are becoming competitive as chains introduce sampler platters. Chili's Triple Dipper became a fan-favorite and viral item, driving substantial business gains. In October, the chain's parent company said Triple Dippers made up 11% of Chili's overall business and sales rose 70% year-over-year. Applebee's launched the Ultimate Trio, which lets customers pick three appetizers and three dips and serves as the chain's Everyday Value centerpiece, according to president John Peyton. The Ultimate Trio mirrors the Triple Dipper concept with different appetizer and dip choices. The Triple Dipper selection was preferred, but the Ultimate Trio provides undeniable value.
Read at Business Insider
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