"And I have to admit, it smells fresh from the oven. Never has a gourmand scent been taken so literally. Lidl's Eau de Croissant - whose notes are simply listed as "croissant" and "butter" on Fragrantica - isn't even technically for sale. Only around 100 bottles existed, all given away via an already-deleted Instagram contest. Still, fragrance subreddits have been buzzing about how to get their hands on it."
"one user wrote. Another quipped that it "works as a cooking spray as well." Others chimed in hoping for a permanent release: "I love how this is blowing up the Internet, and I hope Lidl sees the potential in a full release of the perfume." Then, Amy Sedaris posted about her bottle on Instagram - and I knew I needed it immediately. When one landed on my doorstep this week, I was intrigued to say the least."
Lidl released a limited perfume called Eau de Croissant with notes listed as "croissant" and "butter". Only around 100 bottles were produced and given away via an Instagram contest, so the scent is not technically for sale. Fragrance communities and social media users reacted with viral interest, including a post by Amy Sedaris. A recipient reported the perfume smells fresh from the oven, is long‑lasting, unexpectedly wearable, and effective for layering. The scent opens very sweet—almost maple‑syrup‑adjacent—before settling down. Fast facts list price as N/A, best for croissant lovers and gourmands, and a 4/5 rating. The perfume was developed with Sarah McCartney.
Read at Bustle
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