
"Located in Morris American Bar in Northwest Washington, D.C., the North Pole-themed holiday bar is a collaboration between hospitality lifestyle brand Versus and the Lumistella Company. It's open until Dec. 30 and features festive cocktails, finger foods and a bevy of elves, which representatives for Santa Claus say are sizing up customers from "every nook and corner, secretly determining who's on the nice list.""
""What we wanted to do was make people feel like you're stepping into the reality of Washington, D.C., but now it's the elf version of what that looks like," Chanda Bell, co-author of "The Elf on the Shelf: A Christmas Tradition" and CEO of the Lumistella Company, tells TODAY.com. "You know, the Elf on the Shelf sort of lives in these two spaces, right? The human world and then the North Pole.""
"And there are so many elves - at least 50, according to the powers-that-be. Some hang from the ceiling, flying through a snowy clouded sky as if they're about to go report to Santa Claus; an elf-lined staircase leads to a balcony area with a big tinsel aurora borealis; and boxes shaped like a neighborhood show what your elf might be doing at home while you're out on the town. It looks like Christmas exploded in there, but in the classiest way possible."
A North Pole–themed pop-up bar called Cheers from the Shelf opened at Morris American Bar in Northwest Washington, D.C., produced by Versus in collaboration with the Lumistella Company. The venue operates through Dec. 30 and serves festive cocktails, finger foods, and immersive Elf on the Shelf experiences. More than 50 elves populate the space, suspended from ceilings, lining staircases, and staged in neighborhood boxes to illustrate elf activity. The concept blends Washington, D.C. elements with North Pole whimsy, offers “Nice List” and “Naughty List” cocktails, and targets young adults who grew up with the tradition.
Read at TODAY.com
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