"Imagine explaining this to someone in the future,"
"Yesterday at church the Bible readings started on page 66-67 of the missal, and my 5-year-old went absolutely nuts repeating 'six seven' like 10 times."
"I think we need to make this narrow exception to the First Amendment and ban these numbers forever."
"six, seven,"
Viral videos showed teens responding with exuberant celebrations when In-N-Out called order number 67. Employees confirmed the chain has not used the number for about a month, with orders jumping from 66 to 68; the chain also removed number 69. The repeated utterance of the digits pronounced "six, seven" caused disruptions in classrooms and drew public commentary from JD Vance, who joked about banning the numbers. Competitor restaurants leaned into the meme with promotional deals referencing 67, and a Utah congressman jokingly referenced "about 6-7" while announcing vote results.
Read at Fast Company
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