Mondelez is bringing zero-sugar Oreos to the U.S.

"Mondelez is also facing competition from Hershey, which sells zero sugar versions of Reese's Peanut Butter Cups and other candies, and Voortman, a sugar-free wafer cookie brand. Mondelez said it spent four years developing no-sugar Oreos so it could ensure the cookies still tasted like the originals. For sweetening, the Oreos contain maltitol, a type of sugar alcohol that's also found in some fruits and vegetables; polydextrose, a soluble fiber; sucralose, a sweetener derived from sugar; and acesulfame potassium, a synthetic sweetener."

"Others have also noted the trend toward healthier snacks. In a report earlier this year, the market research company Circana found that a majority of Americans are seeking out snacks they consider "good for them." Conagra Brands, which makes popcorn and Slim Jim meat snacks, said in a recent snacking report that Millennials and Generation Z consumers, in particular, are seeking portion-controlled and wellness-focused snacks."

Oreo Zero Sugar and Oreo Double Stuf Zero Sugar will go on sale in the U.S. in January as permanent additions to the Oreo lineup. Those sugar-free varieties are sold in Europe and China. The products target consumers seeking mindful indulgence and aim to fill a gap for sugar-free sandwich cookies. Market research shows a majority of Americans seek snacks perceived as healthier, with Millennials and Generation Z favoring portion-controlled options. Development took four years to replicate original taste, using maltitol, polydextrose, sucralose and acesulfame potassium. Nutrition comparisons are complicated by differing serving sizes; a Zero Sugar serving has 90 calories and 16 grams of carbohydrates, while a regular Oreo serving is 160 calories.

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