
"Although our taste tester admitted she wasn't the biggest fan of red velvet cake in general, she noted that she felt like she could "taste the red dye" in Pillsbury's Moist Supreme Red Velvet Cake Mix. "And eating something so obviously artificial just isn't appealing to 21st-century palates," she continued. There was also "a bit of chocolate" flavor in the finished product, but it wasn't enough to take the focus off the "distinct food coloring taste.""
"Others have also noticed a strange flavor in Pillsbury's Moist Supreme Red Velvet Cake Mix. One Walmart customer said the product had a "weird taste" and suggested the flavor wasn't "even close" to the red velvet they were used to. It was also alleged that the "cake was dry." But that, of course, can be remedied. In fact, adding a glaze or icing, be it vanilla or cream cheese, can do wonders for this and any red velvet cake you come across."
Pillsbury's Moist Supreme Red Velvet Cake Mix was rated poorly due to an overpowering artificial red dye flavor that diminished expected cocoa and vanilla notes. A taste tester reported tasting the red dye and noted only "a bit of chocolate" while the "distinct food coloring taste" dominated. Some customers described a "weird taste" and alleged the cake was dry, though icing or glaze such as vanilla or cream cheese can add moisture and sweetness to mask the dye flavor. Despite criticisms, some shoppers still favor the mix, which placed third among six store-bought red velvet mixes while another brand topped that comparison.
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