"We've all seen the commercials with the little stick figures selling us the idea that Pop-Tarts are "crazy good," and considering how they're still at the forefront of the breakfast snack industry all these years later, the slogan might not be entirely wrong. Sure, some debate exactly which time of day Pop-Tarts are best served, but millions of people around the country can easily picture breaking open that silver foil for a bite of the frosted pastry."
"In 1963, Post - the same brand that celebrated Disney's 100th anniversary with retro cereals - announced its revolutionary idea, which it dubbed "Country Squares," an unfrosted pastry filled with fruit that wouldn't go bad if kept unrefrigerated. While the concept was brought to the public's attention before Pop-Tarts, Post flubbed the release by taking longer than anticipated to craft the recipe for the product."
"Once called "Country Squares," these sweet treats can be found at Walmart, Dollar Tree, Family Dollar, Amazon, and other retailers in a variety of flavors, some of which date back over 60 years. Of course, you could always try using this store-bought pie crust to make your own homemade toaster pastries, but for about $1 to $5 per box, Toast'em Pop-Ups aren't a bad deal, either."
Toast'em Pop-Ups originated in 1963 as Post's "Country Squares," an unfrosted fruit-filled pastry designed to stay shelf-stable without refrigeration. Post publicized the concept before competitors but delayed the product launch while perfecting the recipe and branding. Pop-Tarts arrived months later and gained wider name recognition, yet Toast'em Pop-Ups preceded them conceptually and continue to be sold. The pastries are offered in longstanding flavors and are available at retailers including Walmart, Dollar Tree, Family Dollar, and Amazon. Boxes typically range from about $1 to $5, and a homemade toaster-pastry option is possible using store-bought pie crust.
Read at Tasting Table
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