The New Happy Hour Is Here
Briefly

The New Happy Hour Is Here
"Welcome to the booming world of THC, hemp, and cannabis beverages and edibles. The category's growth has been so seismic, it's clear that we're in the midst of a cultural shift. The sheer numbers prove it-the THC beverage market is projected to hit $571 million this year, according to a CNN report, even as the federal government is rolling back regulations in 2026."
"How does one make heads or tails of it all? In this guide, we're not just reporting on a trend. We're offering a map to this new landscape, with the tools to explore it responsibly, but also with peace of mind. Wanna know what low-dose cannabis seltzer tastes like? We break down our favorite brain-calming cans of hemp-derived drinks, so you know what you can expect. Want to understand the basic vocabulary of weed? We've got your back."
Consumption patterns are shifting from alcohol toward THC, hemp, and cannabis beverages and edibles as alternatives for social and personal relaxation. The THC beverage market is projected to reach $571 million this year, and federal regulations are slated to roll back in 2026. The cannabis market is currently expanding, while advocates work to move the industry from stigma and incarceration toward entrepreneurship. Consumers seek hangover-free options that preserve pleasure and sociability. Low-dose cannabis seltzers and hemp-derived drinks offer calming effects, and basic cannabis vocabulary helps consumers navigate responsible, informed choices.
Read at Bon Appetit
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