"According to a press release from PR Newswire, Logan's skyrocketed in customer experience rating thanks to "a composite of satisfaction, likelihood to return, recommend, and experience factors like friendliness, atmosphere, and value." The steakhouse achieved a remarkable 52.6% on MFI's customer experience metrics and earned an official rating of 4.52/5 on the Customer Loyalty Index. The study, which surveyed 3,427 consumers within the United States, also determined that Logan's was a top contender for consumers' "next 10 dining occasions.""
"Texas Roadhouse might be your go-to spot for a more affordable steak or burger, but it's not the only chain steakhouse on the block. There's Ruth's Chris, Longhorn, and even Outback, although none of these big names took home first place in Market Force Information's (MFI) 2025 Casual Dining Industry Study. Logan's Roadhouse earned top marks on the Customer Loyalty Index, making a significant jump from its spot in ninth place last year."
Logan's Roadhouse rose to first place on Market Force Information's 2025 Customer Loyalty Index, earning a 4.52/5 rating and a 52.6% customer experience score. MFI measured a composite of satisfaction, likelihood to return, recommendation, and experience factors such as friendliness, atmosphere, and value. The study surveyed 3,427 U.S. consumers and identified Logan's as a leading choice for consumers' projected next dining occasions. Texas Roadhouse and Longhorn scored 4.45/5 and 4.43/5 respectively. Logan's history includes rapid expansion after its 1991 founding, a 2016 bankruptcy, and later operational and menu changes under new ownership.
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