"The food and beverage industry continues to evolve with creative brand collaborations, and Wahlburgers just delivered a masterclass in entertainment marketing with their latest limited-time offering. Starting today, September 30th, the Mark Wahlberg-founded restaurant chain is rolling out an exclusive menu inspired by the upcoming Prime Video thriller "Play Dirty," which premieres tomorrow, October 1st. This collaboration showcases how food and beverage companies can leverage entertainment partnerships to drive traffic, create buzz, and offer customers experiences that extend far beyond the plate."
"The centerpiece of this promotional menu is the Stackhouse Smashburger, a creation that lives up to its name with serious stacking power. This isn't your typical menu innovation - it's a strategic play that combines premium ingredients with over-the-top execution. The burger features two Certified Angus Beef patties blended with brisket and short rib, creating a protein foundation that speaks to current food and beverage trends toward premium, artisanal meat preparations. The toppings tell a story of indulgence: white cheddar, government cheese, crispy onion rings, crispy fried pickles, lettuce, tomato, onion, and housemade Cowboy Sauce made with spicy garlic-herb butter."
"The Star of the Show: Stackhouse Smashburger For food and beverage directors analyzing this approach, the Stackhouse Smashburger demonstrates several key trends: Protein stacking to justify premium pricing Textural variety with multiple crispy elements Housemade sauces that create differentiation Government cheese nostalgia marketing Customers can upgrade to a triple patty version and add French fries or tater tots, pushing the average check higher while creating Instagram-worthy"
Wahlburgers launched a limited-time menu tied to the Prime Video thriller Play Dirty starting September 30. The promotional centerpiece is the Stackhouse Smashburger, built with Certified Angus Beef patties blended with brisket and short rib, layered with white cheddar and government cheese, crispy onion rings, fried pickles, vegetables, and housemade Cowboy Sauce on toasted brioche. The campaign leverages protein stacking, textural contrasts, housemade sauces, and nostalgia-marketing to justify premium pricing. Customers can upgrade to a triple patty and add fries or tater tots to increase average checks and generate social-media buzz.
Read at Food & Beverage Magazine
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