"The real action kicked off at 4:15 PM with the Opening General Session: State of the Alcohol Industry: a no-holds-barred look at where the three-tier system stands in 2026. Industry leaders addressed everything from regulatory shifts and consumer behavior changes to the economic headwinds facing distributors and suppliers. The message was clear: adapt or get left behind. With category blurring, non-alc growth, and emerging products like intoxicating hemp on the horizon, the traditional playbook is being rewritten in real time."
"The wine and spirits industry descended on Las Vegas this week, and the energy at Caesars Forum was absolutely electric. WSWA Access LIVE 2026 kicked off Monday, February 2, bringing together the biggest names in distribution, retail, and hospitality for what's quickly becoming the must-attend event of the year. If you weren't there, here's what went down during the first two jam-packed days."
WSWA Access LIVE 2026 gathered distribution, retail, and hospitality professionals in Las Vegas for industry sessions, networking, and product showcases. Registration and pre-function activity led into an Opening General Session that examined the three-tier system, regulatory shifts, consumer behavior changes, and economic headwinds facing distributors and suppliers. Discussions emphasized adaptation amid category blurring, non-alcoholic growth, and emerging products such as intoxicating hemp. Evening networking at Celebrate LIVE provided deal-focused interaction and premium pours. Day two featured Brand Battle & Breakfast pitch competitions and a keynote on practical AI applications for wholesalers and suppliers, highlighting real opportunities versus hype.
Read at Food & Beverage Magazine
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