"Many of us nibble off the outer chocolate before devouring the centre, or suck the treat without chewing. However, Megan Rushman, associate product development scientist at Mars, claims there's a better technique. She says that for optimal enjoyment, you should pop the entire treat in your mouth whole, before crunching down. This results in better coverage of your palate, and provides a 'multi-sensory experience'."
"'While the malt interior is undeniably tasty, it actually serves a clever purpose,' Ms Rushman explained. 'It helps break down the chocolate, preventing that sticky, hard-to-clean feeling you get on the roof of your mouth from a solid piece of chocolate. 'It's the unique texture and balance between the chocolate and the malt centre that makes the sweet treat so iconic and loved by so many.'"
"Maltesers were created by Forrest Mars Sr back in 1936, before going on sale the following year, marketed as 'energy balls'. Fast forward to today, and a whopping 187 million Maltesers treats are sold every year. That's the equivalent of six every second! However, how to eat the treat remains a matter of contention. A new poll of 2,000 Maltesers fans found that more than half (53 per cent) of Brits suck the treats without chewing."
Optimal enjoyment comes from popping the entire Malteser into the mouth whole, then crunching down to distribute flavor and texture across the palate for a multi-sensory experience. The malt interior not only tastes good but breaks down the chocolate, preventing a sticky, hard-to-clean feeling on the roof of the mouth from a solid piece of chocolate. The balance of chocolate and malt gives the treat its distinctive texture. Maltesers originated in 1936, marketed as 'energy balls', and sell about 187 million units per year. A poll of 2,000 fans found 53% suck them without chewing and 26% nibble off the outer chocolate.
Read at Mail Online
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