
"Wealthfront Corporation was founded 17 years ago, in 2008. It is headquartered in Palo Alto, California, and is led by CEO David Fortunato. The company is one of a number of fintech firms that operate in the robo-advisor space. It offers a financial platform and dedicated smartphone app that allow users to invest in various assets, including stocks and bonds. The company also offers cash accounts and automated index investing."
"Wealthfront specifically targets digital natives, which it defines as those born after 1980. These are consumers "who use digital platforms for the vast majority of their everyday services ranging from entertainment and commerce to food delivery and ride sharing," the company stated in its Form S-1 registration statement filed with the U.S. Securities and Exchange Commission (SEC). The demographic includes millennials, Gen Z, and later, and Wealthfront describes them as typically having "large liquid savings with long time horizons ahead," and being "undeterred by corrections and bear markets.""
"According to Wealthfront's SEC filing, the company's key metrics include (as of the company's Q2 2026): Platform assets of $88 billion Year-over-year (YOY) platform asset growth of 24% Revenue of $339 million over the last 12 months (LTM) LTM YOY revenue growth of 26% LTM net income of $123 million"
Founded in 2008 and headquartered in Palo Alto, Wealthfront operates a robo-advisor platform and smartphone app offering automated index investing, cash accounts, and investments in stocks and bonds. The company targets digital natives born after 1980—millennials, Gen Z and later—who favor digital platforms, hold sizable liquid savings, and tolerate market corrections. An Oxford Economics study commissioned by the company projects digital natives' wealth rising from $12 trillion in 2022 to $140 trillion by 2045. As of Q2 2026, platform assets total $88 billion with 24% year-over-year asset growth, $339 million LTM revenue, 26% LTM revenue growth, and $123 million LTM net income.
Read at Fast Company
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