""The superpower of designing for cost is such a rare talent," he said. "When you just anchor on that and now you're making great products and you can serve everyone that's how we can have impact on the world.""
""There's lots of sophistication in the material, but we don't want you to be like, Oh, it's so sophisticated.' It needs to blend in. He compares it to not noticing your shoes when you run. Or when you play the guitar and are just into the music, Groene said.""
Amazon recruited longtime Microsoft product chief Panos Panay in 2023 to run its devices division. Panay aims to create devices that customers want to showcase in their homes and use across all price points. The strategy emphasizes meticulous design and attention to detail for both premium and budget products. Design chief Ralf Groene highlights material sophistication while ensuring devices blend into home environments and enable effortless use. The new lineup includes updated Echo speakers, Kindle e-readers, home security tools, TV accessories, and a $40 4K Fire TV Stick with a new operating system that improves speed and performance on the lowest-cost 4K device.
Read at www.bloomberg.com
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