Bazooka Brands has unveiled two new products in its Juicy Drop lineup at the 2025 Sweets & Snacks Expo: Juicy Drop Gummy Mystery Cube and Juicy Drop MashUps. The Mystery Cube offers a unique gummy experience with a hidden animal-shaped gummy inside, promoting surprise and fun. Meanwhile, MashUps allow consumers to create their own flavor combinations with chewy sheets and crunchy candies in different intensity levels. Both products enhance the brand's theme of Edible Entertainment, combining delicious taste with interactive elements for an engaging experience.
Juicy Drop continues to lead the way in redefining what candy can be," said Becky Silberfarb, VP of Marketing at Bazooka Brands. "These latest innovations are born from listening closely to our consumers and reflect our commitment to bold flavor, quality products, and immersive, multi-texture experiences.
Developed by Amos®, the makers of the highly viral Peelerz®, this next iteration introduces a mystery element to the already popular peeling experience.
#candy-innovations #interactive-candy #consumer-engagement #edible-entertainment #sweets--snacks-expo
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