"In June, Google began testing showing a new answer box for emoji related queries. So when you search for a specific type of emoji, Google will give you the emoji options that you can copy directly from the search results page instead of going to a third-party publisher site. Well, that seems fully live as of today."
"Brutal. Google has now rolled out emojis in search results for all emoji queries. Also, it shows by default in the top position above websites, so is even more impactful for those sites compared to the original test. "crying emoji" receives ~110K search p/mo in the US 😭 https://t.co/DwSonJux9W pic.twitter.com/DwpxO9LLc7- SERP Alert ⚡️ (@SERPalerts) October 1, 2025"
"If you were running a site that gets traffic from Google for emoji queries, this is going to be a massive hit."
Google rolled out a search answer box that displays emoji options directly in search results for emoji-related queries. The box supplies emoji choices users can copy without visiting external sites, and the feature appears broadly live across browsers. The answer box occupies the top position above website links, increasing visibility and likely redirecting clicks away from publisher pages that previously ranked for emoji queries. Reported search volume for queries like "crying emoji" is substantial, magnifying the potential traffic impact. Site owners relying on emoji-query traffic can expect significant reductions in organic visitors. Community reaction surfaced on social media.
Read at Search Engine Roundtable
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