"Today, Microsoft and Asus are officially opening preorders for the ROG Xbox Ally and ROG Xbox Ally X at $599 and $999 respectively in the US. They're $799 CAD and $1299 CAD in Canada, €599 and €899 in Europe, £499 and £799 in the UK, and $799 AUD and $1599 AUD in Australia. They both ship October 16th."
"There's a few different ways to look at those prices. If you're used to console pricing, Microsoft's first Xbox handhelds are not cheap! Even the vanilla white Xbox Ally costs $150 more than a Switch 2, which was itself criticized for price, and it costs $100 more than a far more powerful Xbox Series X did at launch in the US, Microsoft's new Xbox price hike notwithstanding. In Europe and the UK, the weaker of the two Allys costs the same as an Xbox Series X."
Microsoft and Asus opened preorders for the ROG Xbox Ally ($599) and ROG Xbox Ally X ($999) in the United States, with both shipping on October 16. Regional prices are $799 CAD and $1299 CAD in Canada, €599 and €899 in Europe, £499 and £799 in the UK, and $799 AUD and $1599 AUD in Australia. In the United States, the Ally X will be exclusive to Best Buy, the Asus Shop, and Microsoft; the Ally will be sold at Amazon, Best Buy, Walmart, Microsoft, the Asus Shop, and Ant Online. The Ally is priced higher than many consoles, exceeding Switch 2 and matching or surpassing Xbox Series X pricing in some regions, positioning the devices for both portable Xbox and PC gaming audiences.
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