"Circana's Mat Piscatella said Sony's console made up 47% of total Black Friday week hardware unit sales, outpacing the Switch 2 (24%) and Nex Playground (14%). He didn't share any data about how Xbox performed."
"So, yeah, Black Friday week is extremely promotional for video games. Stuff that does not price promote (generally speaking, here) does not see much of a seasonal lift at all from the prior week (usually none). BF Week performance can correlate closely to what's being promoted and by how much,"
"Indeed, the PS5 was discounted substantially for Black Friday, with Sony selling the consoles for about $100 off. Retailers offered discounts on Xbox consoles and the Nex Playground as well. For anyone unaware, the Nex Playground is an AI-powered console similar to Kinect, featuring a camera to track bodies for interacting with games. The Nex Playground outsold every PS5 and Xbox model the previous week in the US."
Circana data shows the PlayStation 5 accounted for 47% of US Black Friday week hardware unit sales, with the Switch 2 at 24% and the Nex Playground at 14%. PS5 received the most extensive discounting, including roughly $100 off, producing a large sales lift. Retailers also discounted Xbox consoles and the Nex Playground. The Nex Playground is an AI-powered console similar to Kinect with a body-tracking camera and it outsold every PS5 and Xbox model the prior week in the US. In the UK, PS5 represented 62% of console sales; Switch 2 held 23% and Xbox 10%. The PS5 Pro recorded its best week since its November 2024 launch.
Read at GameSpot
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