"“One of the biggest challenges for brands today is simply staying true to themselves,” shares Wojciech Szlachta, co-founder of Stoëmp, a branding and design agency based across Brussels and Copenhagen. “We often work with organisations that are either just starting out or have, over time, lost their sense of direction. Now there is more pressure than ever to constantly adapt, to follow data, chase target audiences and respond to algorithms,” he says, “but when these things become the only compass, something essential gets lost.”"
"“We often work with organisations that are either just starting out or have, over time, lost their sense of direction. Now there is more pressure than ever to constantly adapt, to follow data, chase target audiences and respond to algorithms,” he says, “but when these things become the only compass, something essential gets lost.”"
"“It's not about creating a moodboard or a temporary direction,” Thomas explains, “but about building a structure that can guide us over time, from naming and tone of voice to visual identity and communication.”"
Brands struggle to stay true to themselves amid constant pressure to adapt, follow data, chase target audiences, and respond to algorithms. When these factors become the only compass, something essential gets lost. Stoëmp was founded in 2009 by Wojciech Szlachta and Gaetano Licata, with an early focus on branding that feels human and hands-on. The studio builds long-term visual systems that resist traditional markers and trends. Strategy is developed in-house, treating research as a deeper investigation into why a brand exists, what it wants to say, and who it speaks to. A structure guides decisions over time, covering naming, tone of voice, visual identity, and communication.
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