"Kyle Ray spent years waiting tables and bartending to pay his bills while building a window cleaning business on the side. In 2014, about seven years after landing his first client - a massage parlor in a strip mall in Houston - he started earning enough income from his side gig, which he called Geek Window Cleaning, to quit his service jobs."
"The difference-maker was SEO. Around 2013, he started paying attention to search engine optimization and learning how to leverage it to boost traffic to his site. By 2015, "if you were Googling 'window cleaning Houston,' we were showing up in the No. 1 position," the entrepreneur told Business Insider. "Then we started getting really busy." Nearly a decade later, the strategy that helped transform Ray's business from a side hustle to a full-time gig is essentially irrelevant."
""We fired the SEO company that we used to use. I no longer care about ranking on Google. It doesn't matter because search is going to a zero click so fast," he explained. "If you Google something, Gemini tells you whatever the answer is right there. You don't even scroll down the page to see what's there." As AI has progressed over the last couple of years, Ray has committed to mastering it, similar to how he tackled SEO in the early 2010s."
Kyle Ray spent years waiting tables and bartending while building a window cleaning business on the side. In 2014 he earned enough income from his side gig, Geek Window Cleaning, to quit service jobs. Around 2013 he began learning SEO, and by 2015 the business ranked No. 1 for searches like 'window cleaning Houston', driving heavy traffic. By 2025 zero-click search and AI answers like Gemini made SEO less relevant. Ray pivoted to AI, adopting tools such as ChatGPT, ServiceMonster, and Chiirp to save time and money. Revenue reached six figures in 2024 and is projected to top $1 million in 2025.
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