"Traditional marketing metrics can tell you what happened last month, but they're like my tarot cards when predicting the future-confusing, vague, and not always accurate. Fortunately, some marketing KPIs predict future growth, and the companies achieving 10x revenue growth have figured out which ones matter. In this deep dive, I'll share the 10 marketing KPIs that leading subscription businesses use to predict and scale revenue growth."
"Most marketing dashboards are museums of past performance. Website traffic, email open rates, social media engagement, and even marketing qualified leads (MQLs) are metrics that tell you what already happened, not what's about to happen. Take website traffic, for example. As a journalist, I worked for a news outlet that saw a 300% increase in organic traffic within six months of executing our strategy. From the marketing team to the TV anchors, our entire newsroom rejoiced ... until we realized our revenue saw no improvement."
Many common marketing metrics are lagging indicators that reflect past performance and do not reliably forecast revenue. Website traffic, email opens, social engagement, and MQL counts often show what already happened rather than what will convert. Traffic spikes can coincide with no revenue change because revenue-driving efforts sit months in the pipeline. Attribution remains challenging because marketing signals frequently take months to appear in revenue, especially in B2B subscription models with longer sales cycles. Certain leading KPIs, however, reveal future growth potential. High-growth subscription companies track specific predictive KPIs to anticipate and scale revenue effectively.
Read at Hubspot
Unable to calculate read time
Collection
[
|
...
]