Platforms Can't Stop Live Pirates with Yesterday's Tools
Briefly

Platforms Can't Stop Live Pirates with Yesterday's Tools
"Here is a pattern we see daily. Scammers repurpose copyrighted keynote footage, branded slides, and speaker audio to create an authoritative-looking broadcast. They stream from compromised, dormant, or illicitly acquired channels that look superficially legitimate. Live chat and pinned links create urgency. The stream directs traffic to an external site that collects payments or credentials. Within minutes, the same copyright infringer reappears on another channel, with a new stream and a new URL."
"The problem isn't that platforms don't care about piracy-it's that their systems weren't designed to handle live streaming. Platforms are trying to fight real-time piracy with tools designed for static, after-the-fact content removal. Financial harm and reputational damage occur in the window between the start of the fake broadcast and its removal. When platforms use a sequential approach, the damage spreads while they're still working through their process."
Fraudulent live streams repurpose copyrighted keynote footage, branded slides, and speaker audio to create authoritative-looking broadcasts that impersonate executives and trusted brands. Scammers stream from compromised, dormant, or illicitly acquired channels and use live chat and pinned links to create urgency and redirect viewers to newly registered domains that collect payments or credentials. The attacks are rapid, appearing across channels within minutes, and cause immediate financial loss and reputational harm. Existing platform enforcement tools focus on static, post-publication removal and cannot keep pace with real-time streaming, allowing damage to cascade before removal.
Read at Inc
Unable to calculate read time
[
|
]