Dua Lipa Sues Samsung for $15 Million Over TV Packaging

"Lipa is seeking "no less than $15 million" in damages for "copyright infringement, trademark infringement and misappropriation of Plaintiff's likeness and image." Dua Lipa has sued Samsung over its use of her image on cardboard packaging for some of its televisions, which the singer says she did not consent to. Lipa alleges that Samsung prominently featured a photograph of her face on boxes for various television models, which were sold in stores across the United States."

"According to the suit, Samsung used the image, which was taken backstage at Austin City Limits in 2024 and which Lipa owns the copyright on, without her knowledge or consent. The lawsuit specifically points out two Instagram comments, one where a user said they would "get that TV just because Dua is on it," and another that read: "If you need anything selling just put a picture of Dua Lipa on it.""

""Samsung's copying and distribution of the DL Image constitutes willful copyright and trademark infringement, and a violation of Ms. Lipa's right of publicity, designed to improperly capitalize on Ms. Lipa's hard-earned success to promote and sell Samsung's products," the suit states. The lawsuit also claims that Samsung refused to comply with "repeated demands" from Lipa to take the packaging off the market. The lawsuit states that she first reached out with a cease and desist request last year, and that Samsung's response was "dismissive and callous.""

""Samsung's arrogance in refusing to stop its infringement confirms its conscious disregard of Ms. Lipa's intellectual property a" the lawsuit states. Lipa became aware of the situation in June 2025, after social media users began referring to a "Dua Lipa TV Box." The complaint was filed on May 8 in the United States District Court for California's Central District."

Dua Lipa sued Samsung in the U.S. District Court for the Central District of California over Samsung’s use of her face on cardboard packaging for television models sold across the United States. The complaint alleges Samsung prominently featured a photograph taken backstage at Austin City Limits in 2024, which Lipa says she owns the copyright to, without her knowledge or consent. Lipa claims the conduct involved copyright infringement, trademark infringement, and misappropriation of her likeness and image, and seeks no less than $15 million in damages. Lipa says she became aware of the packaging in June 2025 after social media users discussed a “Dua Lipa TV Box.” The lawsuit also alleges Samsung refused repeated demands to remove the packaging from the market.

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