"The Webster's latest flagship store in Los Angeles is a new 11,000 square feet ground-up retail development adjacent to the historic Los Angeles Beverly Center. Juxtaposed beneath the monolithic eight story structure, The Webster elegantly asserts itself as a sculptural and experiential counterpoint to the Beverly Center's retail experience. The cantilevered concrete facade references and reimagines the brutalist shell of the original existing building and is injected with a pink dye-an ode to the luminosity of California, where the Pacific light naturally amplifies saturated colors."
"The cantilevered concrete facade references and reimagines the brutalist shell of the original existing building and is injected with a pink dye-an ode to the luminosity of California, where the Pacific light naturally amplifies saturated colors."
Webster's Los Angeles flagship occupies 11,000 square feet as a ground-up retail building adjacent to the historic Beverly Center. The project sits beneath a monolithic eight-story structure and asserts a sculptural, experiential counterpoint to the surrounding retail environment. A cantilevered concrete facade deliberately references and reimagines the existing building's brutalist shell. The concrete is injected with a pink dye to evoke California luminosity. The design leverages Pacific light to naturally amplify saturated colors, producing a vivid, regionally resonant retail presence that contrasts with and complements the Beverly Center's form and scale.
Read at ArchDaily
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