"MAC has always made space for people like me; since day one they've embraced art, queerness, drag and self-expression,"
"It's about developing these characters through artistry,"
"Growing up in the Midwest, I was always told to tone it down, but that energy is what made me who I am. I want people to feel like they can take up space and express themselves however they want - that your "too much" is your magic - and that's been in MAC's DNA from the beginning."
Chappell Roan was announced as MAC Cosmetics' global ambassador, joining the Estee Lauder-owned brand. Roan praised MAC for embracing art, queerness, drag and self-expression and framed the collaboration as developing characters through artistry. Roan described Midwestern upbringing pressure to tone down and encouraged people to take up space, calling being "too much" a form of magic rooted in MAC's DNA. Fan reactions split between congratulations and criticism. Several Reddit threads questioned the partnership because MAC's parent company, Estee Lauder, appears on an Israel boycott list. The scrutiny ties to Roan's outspoken views on Palestine amid the ongoing Hamas-Israel conflict and contested casualty figures.
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